{"id":1697,"date":"2016-05-26T08:00:00","date_gmt":"2016-05-26T00:00:00","guid":{"rendered":"https:\/\/tssia.org.tw\/?p=497"},"modified":"2026-04-23T22:43:27","modified_gmt":"2026-04-23T14:43:27","slug":"tssia-news-497","status":"publish","type":"post","link":"https:\/\/tssia.org.tw\/en\/2016\/05\/26\/tssia-news-497\/","title":{"rendered":"\u6709\u6548\u7684\u5c08\u696d\u884c\u92b7\u653b\u7565: Content marketing"},"content":{"rendered":"
\n\t\u00a0<\/p>\n\n\n\n
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\u6709\u6548\u7684\u5c08\u696d<\/strong>\u884c\u92b7\u653b\u7565<\/span>\"\"<\/strong><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
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Content Marketing<\/span>\uff0c\u9867\u540d\u601d\u7fa9\u5c31\u662f\u4ee5\u512a\u8cea\u8cc7\u8a0a\u7684\u5167\u5bb9\uff0c\u4f86\u9032\u884c\u5ba3\u50b3\u53ca\u5efa\u7acb\u4e92\u4fe1\u92b7\u552e\u7684\u6a21\u5f0f\u8207\u76ee\u7684\u3002 \u5b89\u9632\u79d1\u6280\u5c6c\u65bc\u5c08\u696d\u5668\u6750(\u7279\u6a5f)\u8a2d\u5099\u7522\u696d\uff0c\u8cb7\u5bb6(\u901a\u8def\u696d\u8005\u3001\u6216\u4f01\u696d\u7528\u6236)\u901a\u5e38\u65bc\u63a1\u8cfc\u524d\uff0c\u9808\u8981\u66f4\u591a\u7684\u8cc7\u8a0a\u53ca\u53e3\u7891\uff0c\u4f86\u4f50\u8b49\u4e26\u78ba\u7acb\u9078\u64c7\u53ca\u4f5c\u6210\u6c7a\u7b56\u3002<\/span>\u00a0<\/p>\n

\u904e\u53bb\uff0c\u5b89\u9632\u7522\u696d\u56e0\u70ba\u5c0d\u61c9\u7684\u8cb7\u5bb6\uff0c\u591a\u70ba\u5b89\u9632\u5c08\u696d\u7684\u696d\u8005\uff0c\u5177\u5099\u5145\u8db3\u4e14\u8c50\u5bcc\u7684\u5c08\u696d\u77e5\u8b58\uff1b\u56e0\u6b64\uff0c\u54c1\u724c\/\u88fd\u9020\u5ee0\u5546\u53ea\u9700\u8981\u4ee5\u5f37\u8abf\u529f\u80fd\u7279\u6027\u4f86\u53c3\u5c55\u53ca\u5ee3\u544a\uff0c\u5c31\u80fd\u8f15\u6613\u5730\u9054\u5230\u884c\u92b7\u5ba3\u50b3\u7684\u6548\u679c\u53ca\u63a5\u55ae\u7684\u76ee\u7684\u3002\u4f46\uff0c\u7531\u65bc\u73fe\u4eca\u7684\u5b89\u9632\u5668\u6750\u8207\u7cfb\u7d71\uff0c\u65b0\u7522\u54c1\u9032\u5165\u5e02\u5834\u7684\u901f\u5ea6\u52a0\u5feb\uff0c\u52a0\u4e0a\u7269\u806f\u7db2\u5546\u696d\u61c9\u7528\u7684\u8da8\u52e2\uff0c\u66f4\u9700\u8981\u62d3\u5ee3\u61c9\u7528\u3001\u5ba2\u7fa4\uff0c\u6240\u4ee5\u8981\u8b93\u66f4\u591a3C\/\u901a\u8a0a\/\u79d1\u6280\u901a\u8def\u696d\u8005\u52a0\u5165\u884c\u92b7\u9663\u5bb9\uff1b\u5168\u7403\u7686\u7136\u3002 \u56e0\u6b64\uff0c\u5b89\u9632\u79d1\u6280\u7684\u5ba3\u50b3\uff0c\u4e0d\u50c5\u50c5\u8981\u50b3\u905e\u65b0\u7522\u54c1\u8a0a\u606f\uff0c\u66f4\u8981\u6559\u80b2\u5e02\u5834\u3001\u66f4\u5feb\u53d6\u5f97\u5ba2\u7fa4\u4fe1\u8cf4\u3001\u4e26\u919e\u91c0\u66f4\u591a\u92b7\u552e\u60c5\u5883…\u3002\u9019\u4fc3\u4f7f\u5b89\u9632\u79d1\u6280\u88fd\u9020\u5546\u53ca\u54c1\u724c\u5546\uff0c\u9700\u8981\u52a0\u901f\u63a1\u7528\u66f4\u65b0\u7684\u884c\u92b7\u6a21\u5f0f\uff1b\u57f7\u884c\u7684\u6642\u9593\u9ede\uff0c\u4e5f\u8b8a\u5f97\u66f4\u523b\u4e0d\u5bb9\u7de9!<\/span>\u00a0<\/p>\n

Content Marketing\u662f\u8fd1\u5341\u5e74\u4f86\u6b50\u7f8e\u54c1\u724c\u5927\u529b\u63a1\u7528\u7684\u884c\u92b7\u5ba3\u50b3\u65b9\u5f0f\uff0c\u4e5f\u8b49\u5be6\u6709\u6548\u3002\u5176\u57f7\u884c\u65b9\u5f0f\uff0c\u56fa\u7136\u6709\u5f88\u591a\uff0c\u4e0d\u904e\u5ee3\u7fa9\u5730\u4f86\u8aaa\uff0c\u4e3b\u8981\u662f\u5ee0\u5546\u9078\u64c7\u55ae\u4e00\u6216\u591a\u500b\u96fb\u5b50\u5a92\u9ad4\/\u5e73\u53f0\uff0c\u5c0d\u61c9\u76f8\u95dc\u7684\u76ee\u6a19\u5ba2\u7fa4\uff0c\u8f03\u5bc6\u96c6\u5730\u62cb\u51fa\u9069\u5408\u7684\u8cc7\u8a0a\uff0c\u4e26\u64cd\u4f5c\u4e00\u6bb5(\u8f03\u9577)\u7684\u6642\u9593\uff0c\u7d2f\u7a4d\u76ee\u6a19\u5ba2\u7fa4\u7684”\u95dc\u6ce8\u5ea6”\u53ca”\u4fe1\u8cf4\u611f\u3002<\/span>
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\n<\/img><\/span>\u57fa\u672c\u4e0a\uff0c\u57f7\u884cContent Marketing\u7684\u4e09\u968e\u6bb5”\u7d2f\u9032”\u6210\u6548:<\/span>\u00a0<\/p>\n\n\n\n
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Phase-1: \u7d2f\u7a4d\u77e5\u540d\u5ea6<\/span><\/strong><\/span>\u00a0
\n\u57f7\u884cContent Marketing\u7684\u7b2c\u4e00\u968e\u6bb5\uff0c\u5c31\u662f\u8981\u5148Make Awareness (\u7d2f\u7a4d\u77e5\u540d\u5ea6)!<\/span>\u00a0<\/p>\n

\u9664\u975e\u7522\u54c1\u6709\u5f88\u5f37\u7684\u7279\u6b8a\u6027\u6216\u5f88\u9ad8\u7684\u8a71\u984c\u6027\uff0c\u5426\u5247\u5ee0\u5546\u5fc5\u9808\u8981\u8a8d\u77e5\uff0c\u6b64\u968e\u6bb5\u7684\u5ba3\u50b3(\u542b\u8a0a\u606f\u66dd\u5149)\u8981\u5bc6\u96c6\u57f7\u884c\uff0c\u6578\u500b\u6708\u6216\u751a\u81f3\u9577\u9054\u4e00\u5e74\u4ee5\u4e0a\uff0c\u624d\u6709\u53ef\u80fd\u6703\u7372\u5f97\u76ee\u6a19\u5ba2\u7fa4\u7684\u9752\u775e\u8207\u95dc\u6ce8\u3002 \u7576\u64c1\u6709\u76ee\u6a19\u5ba2\u7fa4\u7684\u9ad8\u95dc\u6ce8\u5ea6\u6642\uff0c\u4e5f\u9084\u4e0d\u4e00\u5b9a\u6703\u7acb\u5373\u4fc3\u6210”\u63a1\u8cfc”\uff0c\u4f46\u4e00\u5b9a\u6703\u5438\u5f15\u6f5b\u5728\u512a\u8cea\u5ba2\u6236\u63a1\u53d6\u884c\u52d5”\u6d3d\u8a62”\u3002<\/span>\u00a0<\/p>\n

Phase-2: \u9ad8\u63a5\u7d0d\u5ea6<\/strong><\/span>\u00a0
\n\u5177\u5099\u77e5\u540d\u5ea6\u5f8c\uff0c\u4f34\u96a8\u800c\u4f86\u7684\u662f\u6f5b\u5728\u5ba2\u6236\u5c0d \u95dc\u6ce8\u5834\u5546\u7684\u8cc7\u8a0a\u8207\u50f9\u683c\uff0c\u5177\u6709High Acceptance (\u9ad8\u63a5\u7d0d\u5ea6)\u3002\u4e3b\u8981\u662f\u56e0\u70ba\u6f5b\u5728\u5ba2\u6236\uff0c\u7d93\u904e\u4e00\u6bb5\u6642\u9593\u7684\u95dc\u6ce8\u5f8c\uff0c\u5c0d\u65bc\u54c1\u724c\u7b56\u7565\u53ca\u63d0\u4f9b\u7684\u7522\u54c1\uff0c\u6709\u8f03\u9ad8\u7684\u8a8d\u8b58\uff0c\u56e0\u6b64\u5177\u5099\u9ad8\u8a8d\u540c\u611f\u3002<\/span><\/p>\n

Pase-3: \u4fc3\u6210\u63a1\u8cfc<\/strong><\/span>\u00a0
\n\u7531\u65bc\u9ad8\u8a8d\u540c\u611f\u53ca\u9ad8\u63a5\u7d0d\u5ea6\uff0c\u6f5b\u5728\u5ba2\u6236\u7684\u6d3d\u8a62\uff0c\u5728\u9700\u6c42\u88ab\u6eff\u8db3\u6216\u9054\u6210\u5354\u8b70\u5f8c\uff0c\u5c31\u5bb9\u6613\u4fc3\u6210\u63a1\u8cfc\u53ca\u7de0\u7d50\u8cb7\u8ce3\u5408\u7d04\u8207\u5408\u4f5c\u3002<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

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\u60f3 \u52a0\u5f37 or \u6539\u8b8a\u00a0
\n \u884c\u92b7\u5ba3\u50b3\u653b\u7565\u55ce?<\/span>\u00a0<\/p>\n

\u514d\u8cbb\u5c08\u696d\u8aee\u8a62\u53ca\u884c\u92b7\u898f\u5283\uff0c\u8acb\u6d3d:\u00a0
\n<\/span><\/strong>AR Media (Asia )\u00a0<\/strong>\u745e\u5178\u5546 \u745e\u4e9e\u5a92\u9ad4 (\u4e9e\u592a\u5206\u516c\u53f8)<\/strong><\/span><\/div>\n


\n\"\"<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

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\u6709\u6548\u7684\u5c08\u696d\u884c\u92b7\u653b\u7565Content Marketing\uff0c\u9867\u540d\u601d\u7fa9\u5c31\u662f\u4ee5\u512a\u8cea\u8cc7\u8a0a\u7684\u5167\u5bb9\uff0c\u4f86\u9032\u884c\u5ba3\u50b3\u53ca\u5efa\u7acb\u4e92\u4fe1\u92b7\u552e\u7684\u6a21\u5f0f\u8207\u76ee\u7684\u3002 \u5b89\u9632\u79d1\u6280\u5c6c\u65bc\u5c08\u696d\u5668\u6750(\u7279\u6a5f)\u8a2d\u5099\u7522\u696d\uff0c\u8cb7\u5bb6(\u901a\u8def\u696d\u8005\u3001\u6216\u4f01\u696d\u7528\u6236)\u901a\u5e38\u65bc\u63a1\u8cfc\u524d\uff0c\u9808\u8981\u66f4\u591a\u7684\u8cc7\u8a0a\u53ca\u53e3\u7891\uff0c\u4f86\u4f50\u8b49\u4e26\u78ba\u7acb\u9078\u64c7\u53ca\u4f5c\u6210\u6c7a\u7b56\u3002\u904e\u53bb\uff0c\u5b89\u9632\u7522\u696d\u56e0\u70ba\u5c0d\u61c9\u7684\u8cb7\u5bb6\uff0c\u591a\u70ba\u5b89\u9632\u5c08\u696d\u7684\u696d\u8005\uff0c\u5177\u5099\u5145\u8db3\u4e14\u8c50\u5bcc\u7684\u5c08\u696d\u77e5\u8b58\uff1b\u56e0\u6b64\uff0c\u54c1\u724c\/\u88fd\u9020\u5ee0\u5546\u53ea\u9700\u8981\u4ee5\u5f37\u8abf\u529f\u80fd\u7279\u6027\u4f86\u53c3\u5c55\u53ca\u5ee3\u544a\uff0c\u5c31\u80fd\u8f15\u6613\u5730\u9054\u5230\u884c<\/p>","protected":false},"author":2,"featured_media":580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[28],"tags":[],"class_list":["post-1697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tssia-news"],"featured_media_src_url":"https:\/\/tssia.org.tw\/wp-content\/uploads\/2026\/02\/stock-photo-artificial-intelligence-security-and-data-protection-concept-symbolizing-cybersecurity-digital-2676417663-1024x644.jpg","_links":{"self":[{"href":"https:\/\/tssia.org.tw\/en\/wp-json\/wp\/v2\/posts\/1697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tssia.org.tw\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tssia.org.tw\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tssia.org.tw\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tssia.org.tw\/en\/wp-json\/wp\/v2\/comments?post=1697"}],"version-history":[{"count":1,"href":"https:\/\/tssia.org.tw\/en\/wp-json\/wp\/v2\/posts\/1697\/revisions"}],"predecessor-version":[{"id":2528,"href":"https:\/\/tssia.org.tw\/en\/wp-json\/wp\/v2\/posts\/1697\/revisions\/2528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tssia.org.tw\/en\/wp-json\/wp\/v2\/media\/580"}],"wp:attachment":[{"href":"https:\/\/tssia.org.tw\/en\/wp-json\/wp\/v2\/media?parent=1697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tssia.org.tw\/en\/wp-json\/wp\/v2\/categories?post=1697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tssia.org.tw\/en\/wp-json\/wp\/v2\/tags?post=1697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}